Apple is rumored to have held a secret gathering in the Steve Jobs Theater last week to showcase the company’s upcoming mixed-reality AR/VR headset to a group of roughly 100 highest-ranking executives, equal to Bloomberg journalist Mark Gurman, who says the staff were given a preview of the new device superiority of its rumored public unveiling in June.
Gurman says the device was demonstrated for the group, subtracting that demonstrations were “polished, glitzy and exciting” as the device nears the final stages of its development.
The headset, which Gurman expects will start at virtually $3,000, is said to “lack a well-spoken killer app, require an external shower that will need to be replaced every couple of hours and use a diamond that some testers have deemed uncomfortable.”
It is understood that executives are striking a realistic tone within Apple, noting that the launch of the new AR/VR headset won’t see the device become a hit product right out of the gate. “But it could follow a similar trajectory as the Apple Watch,” says Gurman.
In 2021 we saw The Information publish a sketch of the upcoming headset, ultimatum to have seen secret internal imagery from an unnamed source “with uncontrived knowledge” of the development, reporting that the device will offer a “sleek, curved visor tying to the squatter by a mesh material and swappable headbands.”
Concept creator Ian Zelbo has released visuals showing what Apple’s new headset will probably squint like based on older leaked information, featuring an Apple Watch-style willowy headband and AirPods Max reminiscent mesh cocoon for repletion virtually the wearer’s eyes.
The new headset is expected to be spoken at Apple’s annual Worldwide Developers Conference (WWDC) in June, with dates for the event expected to be spoken in the coming weeks.
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