In a quarterly survey conducted between June 2022 and June 2023, CIRP asked people who purchased a new iPhone last year what other Apple products they owned.
While the results show a good level of crossover, the numbers also show the growth potential of these products. In these findings, CIRP focuses specifically on whether iPhone buyers also own AirPods, an Apple Watch, both, or neither.iPhone + Apple Watch
CIRP data shows that among iPhone buyers surveyed, one in four also owns an Apple Watch, but does not have AirPods. The number of new iPhone buyers surveyed who own Apple Watches increases to 37% when you include Watch owners who also own AirPods.That's an impressive number . requires iPhone. This also gives an idea of how large the number of potential first-time Apple Watch buyers is.
iPhone + AirPods
AirPods probably face a lot more competition in their category than the Apple Watch in its category. According to CIRP data, 29% of new iPhone buyers surveyed also own AirPods, but not an Apple Watch. If we include customers who also own an Apple Watch, 41% of iPhone buyers surveyed already own AirPods.This number once again illustrates the enormous success of AirPods for iPhone. . Accessory. At the same time, this leaves plenty of room for growth as AirPods continue to improve and become available at more affordable prices.
iPhone + triple threat
CIRP considers new iPhone buyers who already own an Apple Watch and AirPods to be the iPhone's triple threat. These are Apple's most loyal customers. According to the data, 12% of new iPhone buyers fall into this category.
We can draw another conclusion. Apple needs to convince one in three iPhone buyers surveyed to try one of these accessories.